Alice Gao Identity



Alice Gao is an NYC-based travel and still life photographer whose portfolio is characterized by soft, subdued colours and elegant, restrained lighting – aspects we drew upon in the redesign of her brand. The new identity and colour palette take visual cues from the world of fashion (a major source of inspiration for Alice), and parallel Alice’s classic, yet contemporary aesthetic. The luxurious copper foil on the accompanying stationery creates a striking contrast against the subtle, blush-coloured paper, conveying a sense of refined tactility and understated elegance.